Instructed by Arvin Tang
Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
The Human Brand Methodology
Understand how your company can increase sales and marketing results by 400% through Inbound marketing.
The marketing funnel is easily understandable by everyone - the concepts of awareness, consideration and decision as stages a target consumer goes through. However, does your brand really understand your target audience?
The Human Brand Methodology places importance on profiling these audiences, and at the same time, aligning a brand’s core, body and realm to build efficient marketing campaigns. The consumer these days also have the luxury of interacting with your brand on multiple channels, and this furthers the need to build closed-loop mechanics with a deeper understanding of their psyches.
Tackling these multiple channels, marketing professionals these days have to be armed with not just knowledge of the latest digital channels, but also overlapping disciplines in lead generation, deal flows, profiling analytics, email marketing and customer relationship management - and how they can be aligned smoothly.
To increase efficiency of these outreach efforts, I will also cover how we can answer the age-old debate of sales versus marketing - and how they can be aligned via inbound marketing into a concept to boost your company’s sales: SMARKETING.
Who Can Benefit ?
For you who want to learn more about Inbound Maketing. There are so many great benefits of Inbound Marketing which make you confident to start building your own Business, The advantage you can get by participate in this workshop is you can build team spirit, which will help to mantain position of your company and its people leadership skill in your industry and help grow your reputation.
Arvin champions integrated brand campaigns and go-to market strategies for global clients, and has since fulfilled consultation and strategic reviews for clients such as ASUS (regional), Prime Minister’s Office (Singapore) and Under Armour (SEA).
Prior to his appointment at AKÏN, Arvin was an investment analyst for venture capital firm Mumbai Angels in India. He has amassed international work experience across various technologies, education and investment verticals.
The NUS NOC alumni is a certified associate of Emergenetics®, a profiling methodology centred on enhancing productivity and communication. He volunteers as an Executive Committee Member of Singapore Armed Forces Recreation Association, Singapore Computing Society and is an active mentor for youths through social enterprise Quartz Initiative.
For more info and detail information you can contact :
(+62 8132 1094 455 )
Lokasi Workshop : GeeksFarm @WGS Hub
Arvin champions integrated brand campaigns and go-to market strategies for global clients, and has since fulfilled consultation and strategic reviews for clients such as ASUS (regional), Prime Minister’s Office (Singapore) and Under Armour (SEA)